Friday, October 30, 2009

Everest - The Making of Mountains by Ford

I happened to come across the new offering from Ford today. Not sure I like it. Escpecially since this latest offering is coming from the guys who brought us the Focus ST.

I spent most of my early driving years in Bakkies (LDV's) of one kind or another and I can't escape the feeling that this is just another Bakkie.

On paper it looks quite impressive with a 3 liter Turbo Diesel across the range although at 115kW it seems a bit flat compared to the 2.7 liter 140kW in the likes of the Land Rover Discovery 3 or the massive 3 liter 180kW in the new Discovery 4.

Still the pricing looks good, so its should sell rather well, but then again so should have the Mondeo.

Thursday, October 29, 2009

Loyalty - An Affection or a Necessity?

“A feeling or attitude of devoted attachment and affection”

Loyalty to ones friends and Family is totally understandable, but Loyalty to a Brand is an interesting concept especially when you apply it to cars.
I am in the process of changing vehicles and found myself looking at the same brand almost exclusively.

I currently drive a Toyota Land Cruiser, great vehicle and have had some awesome times in the vehicle. “So why are you getting rid of it?” I ask myself continuously and keep coming back to the same answer. This is a car built to go off-road, unfortunately there is a lot of road between me and where I want to go off the road and the cruiser doesn’t do the tar section to well.

So there I am looking at Land Cruisers with blinkers on vaguely aware of the fact that there are other vehicles out there. So after much looking I begin to realize that the Cruisers are much sought after and very scarce and the pricing seems out of touch with the rest of the world.
So after months of searching I finally take my blinkers off. Now I am really confused, so much choice, so many variables.

This made me think, loyalty is a necessity as it reduces the choices you have in life to more manageable levels. So Loyalty even blind is a survival skill that keeps us sane.