Thursday, October 29, 2009

Loyalty - An Affection or a Necessity?

“A feeling or attitude of devoted attachment and affection”

Loyalty to ones friends and Family is totally understandable, but Loyalty to a Brand is an interesting concept especially when you apply it to cars.
I am in the process of changing vehicles and found myself looking at the same brand almost exclusively.

I currently drive a Toyota Land Cruiser, great vehicle and have had some awesome times in the vehicle. “So why are you getting rid of it?” I ask myself continuously and keep coming back to the same answer. This is a car built to go off-road, unfortunately there is a lot of road between me and where I want to go off the road and the cruiser doesn’t do the tar section to well.

So there I am looking at Land Cruisers with blinkers on vaguely aware of the fact that there are other vehicles out there. So after much looking I begin to realize that the Cruisers are much sought after and very scarce and the pricing seems out of touch with the rest of the world.
So after months of searching I finally take my blinkers off. Now I am really confused, so much choice, so many variables.

This made me think, loyalty is a necessity as it reduces the choices you have in life to more manageable levels. So Loyalty even blind is a survival skill that keeps us sane.

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